China's rich and famous could face tougher punishments for breaking the country's one-child policy rule, the South China Morning Post reported. National Population and Family Planning Commission (NPFPC) officials said heavier fines could be imposed on those who have more than one child. NPFPC propaganda department director Zhang Jian said that celebrities should also face public criticism as well as fines, and perhaps even further punishments such as not being allowed to compete for awards. "They are not afraid of being fined, but they pay a lot of attention to their reputation," he was quoted as saying by the Beijing Morning Post. The potential measures are seen as being part of a response to a growing public perception that the wealthy use their resources to gain preferential treatment.