[photopress:MBA_Wharton.jpg,full,alignright]As Chinese firms increasingly turn their attention to strengthening their ability to compete in the global economy, they have a new challenge — developing international expertise. One way they are meeting this challenge is by turning to Western executive education programs.
Hobbs Liu, director of executive education at the China Europe International Business School (CEIBS) in Shanghai, which offers MBA and executive education programs and receives financing from the Shanghai Municipal Government and the European Union, said, ‘In China, business education started in the mid-1990s. We were the pioneers in introducing Western business knowledge in China. . . .’
‘Chinese managers need a little bit of everything, from strategy to marketing to finance. They are thirsty’ He added that CEIBS has worked with Wharton and other leading business schools on joint executive programs.
Sandhya Karpe, director, executive programs, at Wharton Executive Education, said, ‘Management education is a relatively recent phenomenon in China,and there is an excitement around it. . . .
‘We find, at one level, a need for functional programs and, at another level, programs for the top of the organization to meet the challenges of operating in a global market. Chinese companies have been very successful domestically. But if they want to expand their reach outside China, they need access to people doing business across the globe.’