China Economic Review
Charting China’s changing economic terrain · Since 1990

WPP takes over Chinese firm

June 30, 2002

International public relations giant WPP announced that its subsidiary Ogilvy would buy a 60 per cent stake in the Chinese public relations firm Beijing H-Line Consulting to form the largest public affairs group in China. After the acquisition, Ogilvy will continue to run its China operations separate from those of the new company, which will be called H-Line Ogilvy.

Discover more from China Economic Review

Subscribe now to keep reading and get access to the full archive.

Continue reading