The Dream Lab challenge will be launched this month in China by Kingston University London and the British Council in conjunction with London’s Science Museum, The Design Museum, The Wellcome Trust and Bournemouth University.
Art and design students from Chinese colleges and universities will be asked to communicate the science of sleeping and dreaming. Anything from jet lag to the physical and psychological effects of night-working. They will thenuse their creative skills to present it in a visually entertaining and informative way.
Professor Catherine McDermott, of Kingston University’s School of Communication Design and the lead academic on the project, said, ‘We chose the science of sleep because it crosses all cultures; it’s something that everyone experiences. It’s so important that we communicate scientific ideas to the public and engage their interest, and art and design is a good way to do this. This inspiring challenge should really grab the students’ attention.’ Or, possibly, send them to sleep.
RedOrbit.com reports that teams of up to six students will be given online help to develop their ideas by science and design professionals from the UK institutions, and in October a shortlist of five teams will be drawn up.
All institutions that reach the final will be eligible to nominate a student for one of five specially-developed Dream Lab Scholarships to enable students to go to the UK to study full-time.
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