Xiaomi charting new territory in Indian market

Chinese smartphone marker Xiaomi is switching its distribution strategy to enter new markets including India, Bloomberg reported, citing company vice president Hugo Barra. After using social media to tap the Chinese diaspora in markets including Singapore, Xiaomi is teaming with Indian e-commerce firm Flipkart to sell its Mi3 phone in India starting on Tuesday for US$232. The partnership with India’s biggest e-commerce operator is a break from Xiaomi’s usual strategy of selling phones solely through its own website. Xiaomi also is partnering with local e-commerce operators for its expansion to the Philippines and Indonesia, Barra said.