State-run news agency Xinhua will launch a television program in supermarkets and outside Chinese embassies in Europe to bring Beijing’s view of the world to a Western audience, the Financial Times reported. Beijing will offer US$4.4 billion to US$6.6 billion to media groups to carry the programming on supermarket screens in Brussels and other European cities. The agency also started offering Chinese-language TV services on social networking site Kaixin001 this month. The Xinhua TV offering is part of a larger move by Beijing that has also included overseas circulation for China Daily and an English-language edition of the Global Times newspaper.
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