Yonghui Superstores Co. Ltd.’s sweeping effort to remodel its outlets has driven an 80% average increase in customer traffic at revamped stores, Chief Executive Wang Shoucheng said on Sunday, reports Caixin. Speaking at a new product launch, Wang noted that over 60% of stores that have stabilized post-revamp are now more profitable than at any point in the last five years. Currently, 102 stores boast a net promoter score above 40%, with 19 exceeding 50%, he said.
Wang’s appointment on Sept. 18 ended a six-month vacancy at the top and, according to him, underscores the company’s resolve to transform its operations. He added that the company’s internal focus has shifted toward product development as part of broader changes to its culture, governance, and supply chain.
Yonghui’s turnaround plan is unfolding against the backdrop of a broader shakeout in China’s brick-and-mortar retail industry. Hypermarkets have long ceded ground to e-commerce rivals that offer lower prices and greater convenience, prompting many traditional retailers—including foreign chains—to either exit the market or seek dramatic reinventions. Yonghui has taken cues from Pangdonglai, a small but influential Henan-based chain known for its high service standards and strong customer focus.