Yum! Brands, owner of KFC, and McDonald’s had a combined 38% share of China’s fast food market in 2015. But according to Bloomberg, there are signs that both companies’ absolute dominance of a fast food industry they helped create is starting to slip away as consumers shift to healthier options and Chinese-style food chains—from huoguo (hot pot) to tangbao (steamed dumplings)—proliferate. Yum’s fast-food operations in China, which also include Pizza Hut, are still sizable and span 7,200 outlets. Yet its total share of the market has dropped sharply from 40% in 2012 to 23.9% last year, while McDonald’s share has slid from a high of 16.5% in 2013 to 13.8% last year, according to data from Euromonitor International. McDonald’s has about 2,200 outlets across the country.