Yum! Brands (YUM.NYSE) sales have fallen less from same-store sales, stores that have been open for at least a year, than analysts estimated last month, Bloomberg reported, citing filings with the US Securities and Exchange Commission on Wednesday. Same-store sales in China, where the company makes about half of its revenue, fell by 5%, whereas analysts predicated sales would fall by 5.8%. Yum! Brands’ flagship chain, KFC, is seeing more competition from local restaurants and is also facing consumer backlash after an outbreak of avian flu. KFC’s same-store sales dropped 7% last month in China, compared with a 13% decline in September.