[photopress:williamdong.jpg,full,alignright]Best Western China Company Ltd, currently has 17 hotels in China with 12 formal agreements for new development in place, making Best Western the fastest-growing hotel company in the nation.
William Dong, head of Best Western in China and seen here, said, ‘The flexibility of Best Western’s business model is attractive to developers and is the catalyst for the brand’s rapid expansion in China and throughout Asia.’
David Kong, president and CEO of U.S.-based Best Western International, said, ‘China is the fourth-largest business travel market in the world and the opportunities for Best Western’s expansion are tremendous. The key to our development strategy is to engage people from the region who have the business relationships and market familiarity.’
Areas where Best Western intends to grow include Shanghai, Beijing, Guangzhou, Xian, Nanjing, Kunming, the Pearl and Yangzi River Deltas and Baohai Bay.
The company expects to have 60 hotels offering 10,000 rooms by 2009. All hotels will be top-rated properties at the four and five-star level.
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