Canada has begun a major advertising campaign to woo China’s big-spending travelers. This is a potential market of a size that easily justifies such an effort.
According to The Canadian Tourism Commission, China estimates outbound travelers will rise to 100 million over the next decade, with the potential to generate an extra US$300 million in revenue for Canada by 2015.
Canada was granted Approved Destination Status (ADS) in June 2010.
The marketing campaign will be called “Say hello to Canada” and will be focused on online advertising and the use of Chinese social-media platforms such as Kaixin and video-sharing sites such as Youku.
Canoe reports there will also be advertising in leading newspapers and travel or lifestyle magazines.