Chinese entrepreneur Ye Maoxi has bought a British satellite TV station called Propeller. He hopes his newly acquired British satellite television station will someday provide all-round reports on China to viewers overseas.
Ye Maoxi, 50, a native of Wenzhou, east China’s Zhejiang province, is president of Beijing-based Xiking Group, which engages in advertising, cultural promotions, printing, manufacturing and real estate.
He said, "It is a new challenge for me and my group to run Propeller because we have long been concentrating on businesses other than media inside China."
Propeller, broadcast from Yorkshire, England, was launched in February 2006 on Sky TV’s satellite platform.
Propeller describes itself as the first digital satellite television channel in Europe to screen 100 percent new and original programming.
According to the company’s website, Propeller is a not-for-profit organization that "reinvests any income it generates back into initiatives that support new talent and is under the scrutiny of the UK Film Council and Skillset."
China Daily reported Yu Guoming, deputy head of the School of Journalism at Renmin University, as saying Ye’s move adds a welcome new platform for promoting Chinese companies and their products to other markets.
But he added, "I don’t think it is a good idea to make such an investment with the idea of using it as a channel to export our culture or concept of values."