The State Administration for Industry and Commerce (SAIC) and the State Drug Administration have pledged to give priority to checking medicine advertisements, China Daily said. Fake advertisements, particularly for medicines, were among the top 10 complaints made by consumers in 2001 and a recent survey by the SAIC found that 89 per cent of advertisements for drugs and medical services were untruthful.
A spokesman for the State Drug Administration said that the two organisations would have to work more closely to fight increasing illegal advertising. He explained that while the administration is responsible for approving medical advertisements before publication, many final advertisements differed widely from the original approved version.
You must log in to post a comment.