Non-Chinese companies are now allowed to register internet domain names ending .cn. NeuStar, the US-based company selected to accept registrations outside China, said tens of thousands of foreign organisations had enquired about registration before the newly liberalised policy was launched on March 16. It has a target of 1m registrations in the first 18 months, compared with a total of just 130,000 companies that currently use a .com.cn name. Businesses will be able to purchase their choice of names on a first come, first served basis.
Domain name registrations for .cn will be open to any business, organisation or individual for 'business purposes'. No connection with China needs to be demonstrated. In future, Chinese consumers are expected to have a greater affinity with .cn names, which are already established in China.
The Chinese government is keen to get more involved in the global internet community, said NeuStar, and a larger domain space would help it gain greater influence in organisations such as ICANN, the Internet Corporation for Assigned Names and Numbers.