Li Yanhong, Board Chairman and CEO of Baidu Company, said it is the responsibility of enterprises to aid "agriculture, farmers and rural areas" but added, frankly, it is a new opportunity for the internet to develop further.
It is generally agreed that with the increasingly saturated urban market the rural market is becoming a new growth point for not only Baidu but also all telecom operators and internet service suppliers.
By the end of 2008, rural netizen number had reached 84.6 million with an annual growth rate higher than 60%.
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