Google’s online music service is performing “very well” nearly one month after its launch in China, the firm’s chief of China operations said.
Speaking to China Economic Review on the sidelines of a business forum in Beijing, Kai-Fu Lee, Google’s president for the greater China region, said it could take one to two years before the firm would know whether the new service, which he earlier described as “an expensive play for Google,” was contributing to the internet giant’s bottom line.
“We hope to prove it sooner, but it’s a new business model. It took Google’s web search a little while to prove itself,” Lee said. Google’s free online music service in China provides legal music downloads and operates on an advertising revenue model. It is meant to compete with Chinese internet search leader Baidu’s music download service, which primarily links users to pirated music.
Intrepid now-legal music downloaders from China Economic Review’s editorial staff have written about the new service here. We’ll continue to track any developments in Google’s online music gambit.