HTC (2498.TPE) introduced a waterproof action camera for taking selfie photos Wednesday along with a selfie-focused smarthpone, The Wall Street Journal reported. The move to bolster the company’s midprice Desire line is a strategic change that the company hopes will help it reverse three years of falling sales. Last year, HTC fell out of the world’s top 10 smartphone brands by shipments amid branding weakness and strong competition from Korea’s Samsung Electronics (005930.KRX) in the high-end market and rivals such as China’s Xiaomi in the low-cost segment. This month, the company said its third-quarter revenue fell 11% to NTD41.86 billion (US$1.37 billion) despite reterning to a net profit largely on cost cuts.
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