Legend Group, China’s largest domestic computer maker, aims this year to increase its share of the Chinese market to 40 per cent from 2001’s 30 per cent, senior vice president Liu Jun told China Daily. It shipped 2.8m-2.9m PCs in the financial year ending March 2002.
One of the group’s key strategies this year is to reshape its distribution channels by strengthening its franchise sales nationwide and focusing on smaller cities. Legend believes that digital products will grow especially fast over the next few years, and Liu expects group sales from digital products will rise to Yn6bn in 2005, up from Yn1bn this year. He added that Legend would boost investment in research and development of digital products to Yn420m this year, compared with a total of Yn300m since 2000.
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