Macquarie Capital and JD.com (JD.NASDAQ) have led a RMB307.3 milion (US$50 million) investment in Daojia, an online food delivery operator with over a million users, Reuters reported, citing a statement from Daojia. China’s tech firms have been looking to tap into the online-to-offline, or “O2O” market to widen their reach with the country’s consumers. Daojia’s founder and CEO Han Sun said the firm would use the investment to boost its technology systems and to expand its reach from eight cities to 20-30 cities by 2015.
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