China's media regulator banned a Nike television advertisement saying it had "aroused strong public indignation" and offended "national feelings". The ad featured 19-year-old basketball star LeBron James battling a series of dragons and a white-haired cartoon kung fu master. The State Administration of Radio, Film and Television said the ad had violated rules stipulating that "all ads broadcast on television should protect national dignity and interests and respect the motherland's traditional culture". Last year Japanese car giant Toyota was forced to issue an apology after an advert showing Chinese stone lions saluting one of its vehicles sparked public protests.
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