Nissan’s (7201.TYO) global design chief Shiro Nakamura said this week that the company plans on selling more Chinese styled cars to the rest of the world, an indicator of China’s growing importance in the international market, Reuters reported. Staff at the Japanese automaker’s new design center in Beijing will attempt to export homegrown concepts like “daqi” – the hard-to-define sense of style and road “presence” that Chinese buyers look for in a vehicle. Nissan is two years away from launching a global car, styled primarily by Chinese designers, which will be sold in North America, Europe and Asia.
You must log in to post a comment.
Yes, I would like to receive emails from China Economic Review. (You can unsubscribe anytime)
Copyright © 2018 SinoMedia Group Limited All rights reserved