Projected trends for the future arrival of foreign budget hotels in China:
So far, foreign budget hotel brands have not swarmed into China yet, but they certainly will, and will definitely impact on China’s budget hotel market. In the future, the domestic budget hotel market may undergo reshuffling, and interests may be reallocated.
In the future, budget hotels will present the following three trends in China:
The first trend is branding. To budget hotels, scale is the foundation of management, and brand is above tangible assets. Only when there are a large number of enterprise colonies under several noted brands, may we say that budget hotels have evolved into a relatively mature business form.
Secondly, trend of chain operation will become increasingly notable. Hotels in many provinces and municipalities across China are basically regional instead of nationwide deployment. To achieve group operation, budget hotels must turn into chain stores. In the future chain operation, chain layout, chain customer source system, and standardization are three most important factors supporting chain operation.
Thirdly, the requirements of standardization on budget hotels become increasingly high. To chain enterprises, overall quality control and quality management is a formidable challenge. How to make all chain hotels run under the same standard is a big science. Without good standardization, it is very difficult to guarantee the quality of hotels, and the enterprise’s brand and reputation will be severely affected, which determine how far the enterprise can go.
Source: China Economic Net