A survey of China's television market has concluded that competition will reduce the number of producers over the next five years from 40-50 to no more than 15, South China Morning Post said. The survey, conducted by the government and the industry trade association, found that the domestic market was saturated, with 96 per cent of urban households already owning a colour television set.
It forecast that the market would be split between three categories of producers. A few
large-volume manufacturers producing medium to high-end products would account for more than 60 per cent of the market. The top end of the market would be served mainly by major foreign brands, while at the other extreme a few smaller manufacturers would produce cheap, price-sensitive products.
Although the number of manufacturers would fall, production would be maintained at its present volume of 35m sets, with makers expanding their overseas sales to compensate for a saturated home market.