Video game sales in China grew for the first time in six months on the strength of the mobile and personal computer game segments, according to a new report, marking a positive signal for a market bogged down by weak consumer sentiment and tightened regulations, reports the South China Morning Post. Total revenue in China’s video gaming market rose 4.7% from September to October, reaching RMB 19.77 billion ($2.77 billion), according to a report published on Wednesday by Chinese research firm CNG.
The rebound comes as welcome news to industry players in the world’s largest video gaming market, following a dismal third quarter that saw mobile game sales plunge to their lowest since the start of the Covid-19 pandemic.
Sales of mobile games, which accounts for nearly 70% of China’s video gaming market, rose to RMB 13.56 billion in October, up 3.9% from the previous month, according to CNG.