Huawei has managed to emulate both the strategy and sales of competitor Xiaomi this year as sales of its bargain-priced smartphones rose to 20 million from a year before, Reuters reported, citing data from Gartner. While the increase from sales of just a million smartphones previously through the use of a disruptive, online-only approach may echo the success of Huawei’s upstart domestic rival, analysts say the low-cost strategy has fanned the price wars and thin profit margins prevalent in China, the spread of which could affect margins at all makers.
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