Beijing Media branches out

Soon to be listed Beijing Media Corp, a space seller for Beijing Youth Daily, China's third largest daily, will expand into billboard advertising and TV production, the South China Morning Post said, quoting a report issued by HSBC, a joint sponsor of the firm's Hong Kong flotation in late December. The company also reportedly plans to expand print activities. It aims to raise up to HK$1bn (US$128m) issuing a quarter of its total issued share capital. Trading is set to begin December 22.