Louis Vuitton on Friday announced plans to open a dedicated furniture and homewares store in Shanghai, a world first for the French luxury brand as it aims to expand further into lifestyle offerings to affluent Chinese clients, reports Reuters.
The appointment-only showroom, which will open on Monday, is located in a century-old three-storey mansion situated just behind Nanjing Road, the city’s premier upscale shopping strip.
Louis Vuitton, part of LVMH, said in a statement the showroom will be trialled for several months as a pop-up and if successful will then become a permanent feature.