Eastman Kodak Chief Executive Antonio Perez has called for a less �western-centric� approach to doing business in Asia after the US company misread how quickly Chinese consumers would embrace digital technology, the Financial Times reported. The imaging company would hire more �powerful locals� to take over as senior executives in China after replacing an American previously in charge of its operations in the region, he said. �The majority of our customers will not be in the West any more. The majority are in Asia. You�re not going to be able to service them from Rochester [New York] or London, for that matter. You have to have a very significant presence in Asia if you want to be worldwide leader in consumer electronics.�